Hi, my name is Adam Hart, bestselling author of The Power of Food, Dad of 2, and nutrition expert. Deli meat can be a convenient protein for many diets like Keto, Paleo, low carb and low Fodmap, but not all deli meats are created equal. Here’s our top 5 list of what you should look for when reading labels: Number 1 Look for Clean protein, like Organic or Antibiotic Free Meat Number 2 Ideally it’s low in sugar, especially refined sugars and artificial sweeteners Number 3 Make sure it’s Preservative Free to avoid unnecessary chemicals like nitrites including celery extracts Number 4 Additives, Fillers and GMO ingredients; If you can’t pronounce it, don’t buy it. There’s a good chance it can be harmful for your health. Or better yet, just search the name of the ingredient and “ask Google if it is good for you” Number 5 Allergen Free; reading labels is a good practise to better understand what’s in food like common allergens including gluten, soy and dairy. You know, we’ve made a series of videos talking about unhealthy preservatives found in deli meats, how conventional farming negatively impacts our health and that McLean Meats is committed to producing clean deli products that are truly preservative free and allergy friendly. If you liked what you learned today, download this free pocket guide as a quick reference of the most commonly used additives, allergens and preservatives to avoid when shopping. Visit mcleanmeats.com to learn more about the company, it’s mission, values, and where to find their superior products.